109 lines
5.4 KiB
PHP
Executable File
109 lines
5.4 KiB
PHP
Executable File
<?php
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/**
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* @Author: fm453
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* @Date: 2018-04-24 02:02:21
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* @Last Modified by: fm453
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* @Last Modified time: 2021-08-23 10:17:23
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* @Email: fm453@lukegzs.com
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**/
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use yii\helpers\Html;
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use yii\helpers\Url;
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global $_HI;
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?>
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<link rel="stylesheet" type="text/css" href="<?php echo $_HI['staticUrl'];?>/css/retail.css">
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<div class="retailbox" style="padding-bottom:20px;">
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<div class="retail_banner banner" style="margin-top: 126px;">
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<img src="<?php echo $this->params['htmlSrc'];?>/banner_01.png" alt="">
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</div>
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<div class="initiative">
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<dl>
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<dd>技术移动化、用户移动化、商家移动化共同促进移动网购市场的快速发展
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<br>网上零售及移动网购市场呈持续快速增长</dd>
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<dd>然而，<b>用户越来越拥有话语权和主动权</b>
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<br>移动互联网领域的竞争的生存机率是七万分之一</dd>
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<dd>零售电商该如何提高销量，并提升自身竞争力
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<br>嗨路客推出紧贴合用户市场的解决方案
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<br>创意工具+分享互动+万众创业+营销策略=落地零售电商解决方案</dd>
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</dl>
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<figure>
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<img src="<?php echo $this->params['htmlSrc'];?>/shouji_bj_04.png" alt="">
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</figure>
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</div>
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<div class="retail_title">
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移动零售电商营销5部曲
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</div>
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<figure class="retail_tb">
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<img src="<?php echo $this->params['htmlSrc'];?>/tubiao_1_03.png" alt="">
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</figure>
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<div class="retail_title title2">
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构建自身的渠道体系
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<br>提升品牌市场覆盖率与竞争力
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</div>
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<figure class="figure02">
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<img src="<?php echo $this->params['htmlSrc'];?>/jaigou_bj_03.png" alt="">
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</figure>
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<div class="retail_pain">
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<h1>电商化、场景化相结合解决痛点</h1>
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<ul>
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<li>
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<img src="<?php echo $this->params['htmlSrc'];?>/tb_01_03.png" alt="">
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<h3>电商竞争缺少创新</h3>
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<span>流量入口变少，价格战严重，购买决策过程长
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<br>同质化严重，难以形成自品牌</span>
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</li>
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<li>
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<img src="<?php echo $this->params['htmlSrc'];?>/tb_02_03.png" alt="">
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<h3>宣传手段单一</h3>
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<span> 线上、线下渠道的渗透能力弱
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<br>客户忠诚度和复购率低</span>
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</li>
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<li>
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<img src="<?php echo $this->params['htmlSrc'];?>/tb_03_03.png" alt="">
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<h3>资源不能价值变现</h3>
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<span>没有完整的营销闭环服务，有效资源白白浪费
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<br>拥有大量的数据信息，不懂如何转化为商机</span>
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</li>
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</ul>
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</div>
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<div class="retail_operation">
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<h1>营销操作指南</h1>
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<ul>
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<li>
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<img src="<?php echo $this->params['htmlSrc'];?>/tb_04_03.png" alt="">
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<h3>沉淀用户</h3>
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<span>借助移动社交的便捷性、互动性、传播性、聚类性，将用户沉淀在自己的平台，构建多渠道营销体系</span>
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</li>
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<li>
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<img src="<?php echo $this->params['htmlSrc'];?>/tb_05_03.png" alt="">
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<h3>社交互动</h3>
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<span>利用移动互联网的多样化、碎片化、场景化、即时化4大传播特点，配以多元化的营销互动工具，增加用户粘性</span>
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</li>
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<li>
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<img src="<?php echo $this->params['htmlSrc'];?>/tb_06_03.png" alt="">
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<h3>刺激消费</h3>
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<span>以“大众创业”为目标，结合各种新奇好玩、创意有趣的营销模式，引导用户积极参与购物，将消费者变成消费商</span>
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</li>
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<li>
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<img src="<?php echo $this->params['htmlSrc'];?>/tb_07_03.png" alt="">
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<h3>广泛传播</h3>
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<span>以“分享经济”为核心运营机制，顺势构建分销，打造病毒营销、联动营销、社群营销，提高市场认知度、美誉度和品牌忠诚度</span>
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</li>
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<li>
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<img src="<?php echo $this->params['htmlSrc'];?>/tb_08_03.png" alt="">
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<h3>消费闭环</h3>
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<span>移动互联网的兴起，让O2O模式也在全方位布局与渗透，借城市O2O系统打造完整的营销闭环服务，由多维数据驱动的精准营销，提升转化率</span>
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</li>
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<li>
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<img src="<?php echo $this->params['htmlSrc'];?>/tb_09_03.png" alt="">
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<h3>资源变现</h3>
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<span>通过先进移动客户管理体系，获得的数据深层挖掘潜在市场，并优化组织架构，全方位布局与渗透，将信息资源快速变现利用</span>
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</li>
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</ul>
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</div>
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<div class="match">
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<h1>营销组件搭配</h1>
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<figure>
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<img src="<?php echo $this->params['htmlSrc'];?>/jzt_bj_03.png" alt="">
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</figure>
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</div>
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</div>
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