136 lines
6.1 KiB
PHP
Executable File
136 lines
6.1 KiB
PHP
Executable File
<?php
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/**
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* @Author: fm453
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* @Date: 2018-04-24 02:02:21
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* @Last Modified by: fm453
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* @Last Modified time: 2021-08-23 10:19:04
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* @Email: fm453@lukegzs.com
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**/
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use yii\helpers\Html;
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use yii\helpers\Url;
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global $_HI;
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?>
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<link rel="stylesheet" type="text/css" href="<?php echo $_HI['staticUrl'];?>/css/hotels.css">
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<div class="grogshopbox">
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<div class="grogshop_banner banner" style="margin-top: 126px;">
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<img src="<?php echo $this->params['htmlSrc'];?>/grogshop01.png" alt="">
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</div>
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<div class="grogshop_develop">
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<h1>酒店的发展形态</h1>
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<figure class="figure1">
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<img src="<?php echo $this->params['htmlSrc'];?>/grogshop02.png" alt="">
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</figure>
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</div>
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<div class="zoology">
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<h1>酒店传统业态与消费生态失衡</h1>
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<div class="zoology_text">
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<dl class="dl1">
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<dt><img src="<?php echo $this->params['htmlSrc'];?>/grogshop03.png" alt=""><em>酒店难题</em></dt>
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<dd>渠道依赖过重+客户难以沉淀</dd>
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<dd>如何提升体验，降低成本</dd>
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<dd>如何活化酒店商业空间</dd>
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<dd>如何管理酒店的核心资源——“人”</dd>
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<dd>如何解决淡季入住率低，推广成本高的问题</dd>
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</dl>
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<dl class="dl2">
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<dt><img src="<?php echo $this->params['htmlSrc'];?>/grogshop04.png" alt=""><em>用户矛盾</em></dt>
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<dd>酒店体验同质化+高成本</dd>
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<dd>线上预定，无法提前了解酒店真实环境</dd>
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<dd>缺乏评论体系，无从了解酒店服务水平</dd>
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<dd>酒店硬件设施普遍不高</dd>
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<dd>酒店餐饮服务不够完善</dd>
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</dl>
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</div>
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</div>
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<div class="thought">
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<h1>互联网思维模式下的酒店运营模式
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<br><b>已发生了根本的改变</b></h1>
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<figure>
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<img src="<?php echo $this->params['htmlSrc'];?>/grogshop05.png" alt="">
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</figure>
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</div>
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<div class="system">
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<h1>建立全智能化运营体系</h1>
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<h2>无缝结合、深化及补充广告传播渠道,更好传递品牌形象</h2>
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<figure>
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<img src="<?php echo $this->params['htmlSrc'];?>/grogshop06.png" alt="">
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</figure>
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</div>
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<div class="operate">
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<h1>嗨路客运营体系</h1>
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<ul>
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<li>
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<img src="<?php echo $this->params['htmlSrc'];?>/grogshop07.png" alt="">
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<h3>移动客户管理体系</h3>
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<span>提高酒店的工作效率、降低人工成本外，更能为入住客人带来绝佳的入住体验</span>
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</li>
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<li>
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<img src="<?php echo $this->params['htmlSrc'];?>/grogshop08.png" alt="">
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<h3>构建O2O闭环消费圈</h3>
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<span>让酒店、餐饮、娱乐、休闲供应商来联合做成一个完整的酒店O2O路径</span>
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</li>
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<li>
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<img src="<?php echo $this->params['htmlSrc'];?>/grogshop09.png" alt="">
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<h3>数据魔方</h3>
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<span>以酒店为入口，基于大数据运算为线上多渠道导流，连接起更多的商家、品牌与消费者</span>
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</li>
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<li>
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<img src="<?php echo $this->params['htmlSrc'];?>/grogshop10.png" alt="">
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<h3>社交营销</h3>
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<span>从场景到触点，充分运用了互联网的粉丝效益来制造口碑营销，降低推广费用与人力成本</span>
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</li>
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<li>
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<img src="<?php echo $this->params['htmlSrc'];?>/grogshop11.png" alt="">
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<h3>奖励机制</h3>
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<span>增进用户间的互动关怀,让粉丝主动和愿意与客户在线上的分享传播，建立部落式忠诚客户</span>
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</li>
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<li>
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<img src="<?php echo $this->params['htmlSrc'];?>/grogshop12.png" alt="">
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<h3>移动电商人才培训</h3>
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<span>要提高核心工作人员的能力，需要酒店行业用工生态的彻底变化</span>
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</li>
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</ul>
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</div>
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<div class="functional">
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<h1>实用产品</h1>
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<ul>
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<li>
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<img src="<?php echo $this->params['htmlSrc'];?>/grogshop13.png" alt="">
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<h3>会员系统</h3>
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<span>通过自主平台有效吸纳会员，开展会员积分营销体系</span>
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</li>
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<li>
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<img src="<?php echo $this->params['htmlSrc'];?>/grogshop14.png" alt="">
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<h3>促销互动</h3>
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<span>应用充满乐趣与创意的营销手段提升用户对品牌价值的认可</span>
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</li>
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<li>
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<img src="<?php echo $this->params['htmlSrc'];?>/grogshop15.png" alt="">
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<h3>微信开门</h3>
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<span>打开差异化市场，先进的全智能化应用，免除遗失钥匙的尴尬</span>
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</li>
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<li>
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<img src="<?php echo $this->params['htmlSrc'];?>/grogshop16.png" alt="">
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<h3>LBS定位</h3>
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<span>便于快速寻到酒店，同时提升用户对周边服务环境的了解</span>
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</li>
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<li>
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<img src="<?php echo $this->params['htmlSrc'];?>/grogshop17.png" alt="">
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<h3>展示系统</h3>
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<span>用不同种形式展示酒店特色，便于用户清晰了解酒店文化与环境</span>
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</li>
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<li>
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<img src="<?php echo $this->params['htmlSrc'];?>/grogshop13.png" alt="">
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<h3>微信监控</h3>
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<span>让用户用更直观的方式了解酒店环境，免于酒店预订的烦恼</span>
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</li>
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</ul>
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</div>
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<div class="resource">
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<h1>善用互联网思维，用平台模式来做经营通过与用户互动交流</h1>
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<h1>打破壁垒，快速整合线上线下的资源</h1>
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<figure>
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<img src="<?php echo $this->params['htmlSrc'];?>/grogshop19.png" alt="">
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</figure>
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</div>
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</div>
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